A platform to ensure that creative industries continue to thrive in a world evolving by AI

Protecting Creativity in an AI World

PROTECT CREATORS

ENABLE FAIR USE

FUTURE-PROOF RIGHTS

Introducing A New Platform to Unlock the Current Stalemate between Technology and Creativity

From music and film to design and literature, the creative industries are being reshaped by AI.

Creatives Origins is a new platform built to protect original work, enable fair use, and unlock a new ecosystem for attribution and royalties.

Starting with Music, Built for Every Creator

Among creative sectors, the music industry faces the greatest urgency.

Millions in unpaid royalties remain unattributable. AI-generated tracks are appearing on streaming platforms with no clear path for attribution or enforcement. Artists and their Managers often have no way to know where or how their work is being used. Labels and rights holders are struggling to keep up with the scale of AI driven infringement. And regulators are beginning to demand answers.

This is where Creatives Origins begins.

Our platform initially focuses on music, giving artists and the industry a trusted, transparent platform for protection, licensing, detection, and payments. It is powered by Endava and designed for scale.

The Future:
A New Creative Rights Infrastructure

This platform, powered by Endava, provides a foundation for rights registration, ownership verification, usage tracking, fair and accurate compensation. It begins with music and is designed to support the entire creative economy.

The creative industries are entering a new chapter. As AI reshapes how music, writing, art, and design are made and shared, creators need infrastructure that keeps them in control.